Posted by: jtesla

Haley Systems, Inc., a business rules management system provider, today announced that Oracle has embedded HaleyRulesTM and HaleyAuthorityTM as the business rules technology in its recently announced Siebel CRM Release 8.

By embedding business rules into Siebel CRM, businesses are able to achieve new levels of cost containment, time-to-market response and long-term competitive advantages. Haley technology is a key part of the Siebel Privacy Management solution within Siebel Universal Customer Master, a comprehensive customer data hub that unifies customer data across multiple business units and functionally disparate systems to provide a trusted authoritative source of customer information across the enterprise.
“Providing business users with an easy to use, yet powerful way to define and refine their business rules is a key ingredient to enabling business agility,” says Mark Woollen, Vice President of CRM Product Strategy at Oracle. “By leveraging technology from Haley in Oracle’s Siebel CRM Release 8, we are able to provide our customers with a high-performance solution that will enable them to define and enforce the rules they need to stay ahead in today’s fast paced, ever changing business environment.”

Oracle’s Siebel CRM Release 8 Leverages Haley To Maximize Business Flexibility Press Release